Tuesday, November 26, 2019
Free Essays on McDonaldization Affects Us All
McDonaldization Affects Us All McDonalds is everywhere. When a person walks just a couple of blocks from their house they are going to pass at least two McDonalds. In our society, McDonalds has become a common fixation in our culture. It is what represents America. According to Eric Schlosser, ââ¬Å"Fast food has joined Hollywood movies, blue jeans, and pop music as one of Americaââ¬â¢s most prominent cultural exportsâ⬠(10). In a way the fast food industry is taking over, especially McDonalds. Actually McDonalds has taken over because like what was said in the beginning of this paragraph, McDonalds is everywhere. This is where McDonaldization comes in. According to Robert Keel, ââ¬Å"McDonaldization is the process by which the principles of the fast-food restaurants are coming to dominate more and more sectors of American society as well as of the rest of the worldâ⬠(1). The affects McDonaldization have had on society and its employees tend to be negative ones. But the reason it is so widespread is because huge organizations rely on it as a means to maximize profit. But is the price too high for the rest of us to bear? It plays as a de-motivator and affects everyoneââ¬â¢s everyday thinking. McDonaldization affects how consumers want the biggest, fastest, and best product they can get for their money and it also contributes to how unequal and dehumanizing the workplace is, and finally, McDonaldization causes people to become close-minded, ignorant, and afraid of change. Imagine yourself behind the counter or in the drive- through window at McDonalds. You are programmed how to act and what to say. You have been working there for three years and earn $5.50 an hour. You have never worked more than 29 hours while working there. As stated by Keel, ââ¬Å"These circumstances are true for over 40 percent of six million people employed in restaurants todayâ⬠(1). The reason for these circumstances are due to the change in our society by which the co... Free Essays on McDonaldization Affects Us All Free Essays on McDonaldization Affects Us All McDonaldization Affects Us All McDonalds is everywhere. When a person walks just a couple of blocks from their house they are going to pass at least two McDonalds. In our society, McDonalds has become a common fixation in our culture. It is what represents America. According to Eric Schlosser, ââ¬Å"Fast food has joined Hollywood movies, blue jeans, and pop music as one of Americaââ¬â¢s most prominent cultural exportsâ⬠(10). In a way the fast food industry is taking over, especially McDonalds. Actually McDonalds has taken over because like what was said in the beginning of this paragraph, McDonalds is everywhere. This is where McDonaldization comes in. According to Robert Keel, ââ¬Å"McDonaldization is the process by which the principles of the fast-food restaurants are coming to dominate more and more sectors of American society as well as of the rest of the worldâ⬠(1). The affects McDonaldization have had on society and its employees tend to be negative ones. But the reason it is so widespread is because huge organizations rely on it as a means to maximize profit. But is the price too high for the rest of us to bear? It plays as a de-motivator and affects everyoneââ¬â¢s everyday thinking. McDonaldization affects how consumers want the biggest, fastest, and best product they can get for their money and it also contributes to how unequal and dehumanizing the workplace is, and finally, McDonaldization causes people to become close-minded, ignorant, and afraid of change. Imagine yourself behind the counter or in the drive- through window at McDonalds. You are programmed how to act and what to say. You have been working there for three years and earn $5.50 an hour. You have never worked more than 29 hours while working there. As stated by Keel, ââ¬Å"These circumstances are true for over 40 percent of six million people employed in restaurants todayâ⬠(1). The reason for these circumstances are due to the change in our society by which the co...
Friday, November 22, 2019
Definition and Examples of Headlinese
Definition and Examples of Headlinese Headlinese is an informal term for the abbreviated style of newspaper headlines - a register characterized by short words, abbreviations, cliches, noun stacking,à word play,à present-tense verbs,à and ellipsis.à Headlinese combinations are not in themselves sentences, said linguistà Otto Jespersen, and often cannot be directly supplemented so as to form articulate sentences: they move, as it were, on the fringe of ordinary grammar (A Modern English Grammar, Vol. 7, 1949). Nonetheless, says British journalist Andy Bodle, [m]ost of the time the meaning of headlines is quite clear (to native English speakers, anyway). They generally achieve their aim of provoking interest without misrepresenting the facts too grievously (The Guardian [UK], December 4, 2014). Examples and Observations Perhaps a copy editors best test for headlinese is the question: How often do I hear this word used in ordinary conversation with its headline meaning? If hardly ever, the word is headlinese.(John Bremner, Words on Words. Columbia Universityà Press, 1980)In their quest for concision, writers of newspaper headlines are . . . inveterate sweepers away of little words, and the dust they kick up can lead to some amusing ambiguities. Legendary headlines from years past (some of which verge on the mythical) include Giant Waves Down Queen Maryââ¬â¢s Funnel, MacArthur Flies Back to Front and Eighth Army Push Bottles Up Germans. The Columbia Journalism Review even published two anthologies of ambiguous headlinese in the 1980s, with the classic titles Squad Helps Dog Bite Victim and Red Tape Holds Up New Bridge.(Ben Zimmer, Crash Blossoms. The New York Times, January 10, 2010)[W]hen the folks at Variety toss around insider lingo and cryptic headlinese like B.O. Sweet for Chocolat and Helmi ng Double for Soderbergh its hard to tell what the heck theyre talking about.(Scott Veale, Word for Word/Variety Slanguage. The New York Times, Feb. 25, 2001) Plane Too Low to the Ground, Crash Probe Told(Headline quoted by John Russial in Strategic Copy Editing. Guilford, 2004)Police: Middletown Man Hides Crack In His Buttocks(Headline in the Hartford Courant, March 8, 2013)Man Shoots Pictures of Wolf Chasing Him on Motorcycle in CanadaBANF, Alberta ââ¬â A Canadian man says he was chased by a gray wolf while he was riding a motorcycle in British Columbia. . . .(Headline and lead at FoxNews.com, June 21, 2013)Short Words in Headlinese: Thinnernyms- Headlineseà might be defined as words that no human being would utter in context but that headline writers use because they fit into tight spaces.(John Russial,à Strategic Copy Editing. Guilford Press, 2004)- The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words. Instead of disagreeing, people clash. Rather than competing, they vie. Instead of divisions, we have rifts. And instead of a Mexico president promising reforms of the policing s ystem in an effort to mollify peopleââ¬â¢s anger over the murder of 43 students, we get Mexico president vows police reform in bid to quell massacre rage. I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although Iââ¬â¢ve since been informed that Iââ¬â¢m not the first to do so.(Andy Bodle, Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms. The Guardian [UK], December 4, 2014)- [B]revity is a whip-bearingà dominatrix in the discipline of headline writing.(William Safire, Hotting Up. The New York Times Magazine, June 10, 2007) Life on Mars- War of the WordsThis is a headline from The Friday Review Section of The Independent of 21 August 1998. It introduces an article reviewing a fierce scientific debate about the possibility of life on Mars. Headline writers use a wide range of devices to create a very specific style, which is sometimes called headlinese. Their one-liners must put in a nutshell the main point of the news story they relate to and at the same time capture the readers attention. . . . [I]f we pad out the above headline, we might get something like The life on Mars debate remains a war of words. It will be noticed that the headline as it stands contains no verbs: this is replaced by the dash (- ). The structure has the effect of all the focus being on the balanced phrases, Life on Mars and War of the Words.(Peter Verdonk, Stylistics. Oxford Universityà Press, 2002)Telegraphic EllipsisA form of written language which typically uses telegraphic ellipsis is the newspaper headline. . . .Grammati cal clues present inà the headlines themselves . . . interact with contextual information from the setting to encode retrievable meaning; This process is essentially cataphoric in that headlines refer forward to the main body of the text, a fact exploited by editors and sub-editors on a daily basis to encourage headline-spotters to read on.(Peter Wilson, Mind The Gap: Ellipsis and Stylistic Variation in Spoken and Written English., 2000. Rpt. Routledge, 2014) Noun Stacking in HeadlinesA string of unleavened nouns will form a whole headline. Three nouns stuck cheek by jowl was once the limit, but now four is standard. Some months ago two tabloids gave their front pages to SCHOOL COACH CRASH DRAMA and SCHOOL OUTING COACH HORROR and a week or two later one of them achieved five with SCHOOL BUS BELTS SAFETY VICTORY. There is some loss of seriousness here, as if anyone cared.(Kingsley Amis, The Kings English: A Guide to Modern Usage. HarperCollins, 1997)A colleague points out: It sometimes seems that any time anyone writes a piece about Africa (or, in fact, dark-skinned people), the first (and usually last) headline everyone comes up with is Heart of Darkness. Its unimaginative, and boring, but more importantly perpetuates lazy colonial attitudes, ideas of ignorance and benightedness, etc.(David Marsh, Mind Your Language. The Guardian, Februaryà 14, 2010) See Examples and Observations below. Also see: Block LanguageCopyeditingCrash BlossomJargonJournaleseTelegraphic Speech
Thursday, November 21, 2019
RELATIONSHIPS & CULTURE Essay Example | Topics and Well Written Essays - 3000 words
RELATIONSHIPS & CULTURE - Essay Example Cultural distance and differences are widely used constructs in making international business relating to expansion of foreign investments, entry mode choice, and performance of affiliates (Shenkar, 2001). Likewise, relationship marketing emphasises on customer retention and satisfaction instead of focusing dominantly on transactions and sales. It is said that an organisation needs to improve its level of competitiveness in a globalised market in order to survive the competition if not to dominate it, and marketing tactics help tremendously in achieving this endeavor. Literatures say that among these tactics is the employment of relationship marketing that aids the firm to market internationally its product or service. A firm's external operations entail an understanding of how cultural differences affect international marketing decisions. This understanding can be utilised in predicting strategic movements and responses of competitors and thus enables the firm to design effective competitive strategies. International sales negotiations are the primary focal point of this understanding (Tse, et al., 1988, p. 81). The internal conduct of multinational firms also needs knowledge of the impact of culture on marketing decisions. ... For organisations with diverse cultural backgrounds, the interpretation of cues for standard operating procedures may vary because of these cultural backgrounds, imploring the need to understand cultural differences in international marketing. Another reason as to why a good understanding of cultural differences is important in international marketing is because this knowledge of cultural influences permits the firms to adapt to such differences, enabling it to reduce the so called 'noisy communications" as well as eliminate errors in decision-making. These are said to occur likely out of lack of common understanding, which stems from lack of understanding of cultural differences (Montgomery and Weinberg, 1979 in Tse, et al., 1988, p. 81). It is already a given knowledge that in the past, especially prior to the globalised era, Western managerial culture dominated multinational firms. However, this trail has changed a long way as shown by the recent trends' increase in international trade and foreign direct investment of Asian multinational firms and North American subsidiaries that operate in Asian countries. This implies furtherance of salient understanding of cultural impact on an organisation's internal operations (Tse , et al., 1988). This emphasis on cultural differences is exemplified by the case of China's businesses, which experience isolation from contacts with international markets for many years. Thus, their marketing decision processes have relatively represented pure form of cultural influence on business behavior caused by cultural impacts. It is suggested that an Oriental business community with strong and continuous interaction with the Western businesses is what
Tuesday, November 19, 2019
The Explore Project Essay Example | Topics and Well Written Essays - 2000 words
The Explore Project - Essay Example Explore Worldwide Ltd. is an adventure tour company which was established in 1981. Explore is not just a market leader but it is the most popular adventure tourism company in the UK. Explore offers various torus packages such as short breaks, family adventures, cycle tours, tailor-made tours etc. Explore has organized 40,000 tours until now and offer 400 tours across 120 countries. As mentioned above the tourism industry is growing at a rapid rate and hence there is tremendous competition. Exploreââ¬â¢s competitors are not just local and national but also international tourism companies. This is because of the niche that Explore has established over the years by organizing tours to international tourists and has been able to build a loyal customer base. This is evident from the fact that there has been an increase in the number of trips booked by same tourist groups. The various competitors of Explore in UK are Diamond Travel, Thomas Cook, Exodus, First Choice, The Adventure Company, etc. There are various international tourism companies that compete with Explore but they all can not be analyzed in general as the competition in international market is destination oriented. In the recent years adventure tourism has grown at a fast rate and is one of the primary categories in the tourism market. This has been supported by various researches. A study by National Geographic and TIA suggested that 20% of the total leisure market is occupied by active or adventure travel (Heyniger, 2006). It was revealed in 2001 (The Mintel Report) that 25% of total European tour packages were accounted by adventure torus. The study also found out that there were a total 443,000 adventure holidays per year. It is estimated by Travel Industry Association of America that the adventure tourism is growing at a rate of 10%. Various studies have thrown light on the fact that there is an increase in the number of women who are taking up adventure tourism
Saturday, November 16, 2019
Scope of Practice for Regisers Nurses Essay Example for Free
Scope of Practice for Regisers Nurses Essay The Regulation states that registrants of CRNBC may practise nursing. Nursing is defined as the health profession in which a person provides the following services: â⬠¢ Health care for promoting, maintaining and restoring health â⬠¢ Prevention, treatment and palliation of illness and injury, primarily by assessing health status, planning and implementing interventions, and coordinating health services This definition does not refer to evaluation, but neither does it exclude it. Evaluation is, of course, an important part of nursing practice. The Regulation does not refer to education, administration and research in the scope of practice statement for nurses or any other health professionals in B. C. However, CRNBCââ¬â¢s Professional Standards make it clear that clinical practice, education, administration and research are all considered part of the practice of registered nursing. College of Registered Nurses of British Columbia 5 Scope of Practice
Thursday, November 14, 2019
Edification or False Idolatry in Emersons The American Scholar :: Emerson American Scholar Essays
Edification or False Idolatry in Emerson's The American Scholarà à à à à Commencement speeches are customarily routine, pedantic, platitude filled, mildly inspiring lectures.à This description, however, was never applied to Ralph Waldo Emerson's oration, "The American Scholar," delivered to the Phi Beta Kappa Society at Harvard in 1837.à Oliver Wendell Holmes called this speech America's "Intellectual Declaration of Independence."à In addition to being a call for literary independence from Europe and past traditions, the speech was a blueprint for how humans should live their lives.à Emerson believed that the way to reunite with the Over-Soul was to become "The American Scholar."à He would do this by observing nature, by studying the past through books, and by taking action.à To become a scholar, humans also needed to develop self trust, espouse freedom and bravery, and value the individual over the masses.à à à Because this speech is so pregnant with discussion topics, an intrinsic part of the blueprintà may not catch the reader's attention or receive the analysis it deserves.à It delivers a message that contemporary humans still need to receive.à The startling, heretical admonition not to worship or make false idols of books and other objects of art, given in Emerson's "The American Scholar," demonstrates his belief in the vital necessity for self-reliance and active, creative reading and writing.à When he exhorts us to live as a scholar, as "Man Thinking," rather than "a mere thinker, or, still worse, the parrot of other men's thinking" (1530), he is cautioning us against the false idolatry of book or Bible worship.à à When Emerson introduces the second great influence on the spirit of the scholar, he at first praises books.à He expounds on "the mind of the Past,--in whatever form, whether of literature, of art, of institutions, that mind is inscribed.à Books are the best type of the influence of the past" (1532).à Emerson is saying that books are the best vehicle available to the scholar for studying the ideas and accomplishments of past men and ages.à But after affirming that "the theory of books is noble" (1532) and presenting an idealized way of reading and reusing books from past ages by which "business" and "dead facts" come out as "poetry" and "quick thought" when read and rewritten in a new age, Emersonà begins to show doubts that reuse is possible and states that "Each age, it is found, mustà write its own books; or rather each generation for the next succeeding.
Monday, November 11, 2019
Essay on Language Diversity Essay
Language diversity is an important topic for all South Africans to consider since we have 11 official languages. This means that we are challenged when it comes to being able to communicate with one another. This challenge presents itself in various forms, from the workplace to peopleââ¬â¢s daily lives and personal outlooks surrounding different cultures. Language diversity also influences important issues such as education, Government and adoption. Adoption in South African families is a good example of the language challenges South Africans face. If a family decides to adopt a child from another language, they are essentially uprooting the child from its heritage. If the child is only a baby when itââ¬â¢s adopted, it should be able to integrate into its new family with relative ease, because culture is learned and not inherited. However, if the child is a bit older and has lived some of his/her formative years in his/her original language and culture, the adoptive parents run the risk of not being able to fully understand their child, its unique cultural/ethnic needs/beliefs and/or methods of communication. Families who adopt toddlers, children and/or teenagers from different cultural and language backgrounds will only be able to cope with the unique parental challenges they will face through undertaking to learn about the community their child is from. Although it is important for such parents to integrate their adoptive children into their own cultural practices, so that the child feels truly part of the new family, it is also important that the childââ¬â¢s traditional beliefs and practices are understood by the parents, and where required, integrated into the family. One of the ways in which the adoptive parents may need to integrate the childââ¬â¢s heritage into their family is through learning and using more than one language in the home. If the childââ¬â¢s adoptive parents do not speak the childââ¬â¢s mother tongue, this may leave the child feeling alienated, and could lead to communication issues that could break down family bonds. Conversely, if the child is not taught the language of its adoptive parents, the parentsà may feel a separation from the child, and that the child is not truly ââ¬Ëone of themââ¬â¢, which would be very damaging for both the parents and the child. It is therefore important that the mother tongue of all family members is accepted in the home, and that a multilingual family culture is embraced and cultivated. If families with adopted members learn to understand, accept and embrace one anotherââ¬â¢s differences, they will be brought together and they will be able to bond on the basis of their shared humanity, rather than feel divided on the basis of their differing cultural practices. An aspect of such an embrace could manifest in the form of learning one anotherââ¬â¢s languages to break down any communication barriers that may otherwise exist. This process is a very positive one for South Africans because we live in such a culturally and linguistically diverse country. Aside from adoption, language diversity is also an important consideration in relation to Government, education, and interpersonal relationships in South Africa. When individuals communicate in general, it is important that they bear in mind the ââ¬Ëcooperative principlesââ¬â¢ of language usage. This means that both the speaker and the listener needs to be aware of possible ambiguity in sentences, and the speaker needs to be succinct and able to express himself or herself clearly. In the case of education, students who are learning in a language that is not their mother tongue may struggle to be perspicuous and this may obstruct their ability to be understood by their tutors. These students may also struggle to understand what their tutors are communicating to them, and may therefore be unable to interpret complex tasks correctly. Awareness of language diversity ââ¬â and the barriers it can create ââ¬â is therefore highly important in education as language, aside from intelligence, could be a deciding factor in a studentââ¬â¢s ability to pass a course. Similar concerns also apply to the Government ââ¬â who hold the burden to communicate with the entire, linguistically diverse nation competently and effectively. Government officials, and the President, must therefore beà certain that their speeches are translated accurately in all languages, as well as all legislation and legal proceedings. If certain laws passed are misunderstood, it could result in civil unrest. During legal proceedings, misunderstanding could even result unfair prosecution. On an interpersonal level, and in the work place, language diversity can be threatening and can create divides among individuals. Although people in the workplace are regularly exposed to other cultures and therefore donââ¬â¢t feel as threatened by them, language barriers could still prevent people from working cohesively. People who are not upper-income earners, and therefore not often exposed to other culture, may perceive the differences among cultures threating, which could in turn hinder their ability to work together in future. In conclusion I think that language diversity is an inextricable part of South African life, and it should be understood and respected by everyone. Citizens of the country should put active effort into learning how to communicate across language and cultural divides. Language diversity should not be seen as a force pushing the different cultures apart, but rather as a challenge that can be mastered in order to foster educational outcomes, political peace and work projects as well as a tool that will bring together families and friendships of all backgrounds.
Saturday, November 9, 2019
Breakfast Club Analysis
Ask anyone who was a teenager during the 80s who John Hughes is, theyââ¬â¢ll start reciting every movie he has been involved in. He has dabbled in writing, directing and even producing. He will forever be remembered as an icon of the 80s. John Hughes was a writer for National Lampoon magazine in 1979. He was inspired by the success of ââ¬Å"National Lampoonââ¬â¢s Animal Houseâ⬠, written by an associate of National Lampoon Magazine Harold Ramis, Mr. Hughes took a shot at screenwriting. National Lampoonââ¬â¢s Class Reunion, National Lampoonââ¬â¢s Vacation and Mr. Mom were his first screenwriting credits. These films allowed him to direct his first feature film, ââ¬Å"Sixteen Candlesâ⬠. His films such as ââ¬Å"Weird Scienceâ⬠, â⬠Pretty In Pinkâ⬠and ââ¬Å"Ferris Buellerââ¬â¢s Day Offâ⬠helped him become synonymous with ââ¬Å"teen moviesâ⬠. He focused on middle class life, which helped his films to be believable and interesting. He portrayed teens in a way that was relatable to his audience. According to Hollywood insiders, if a movie was to be made depicting teenagers and their emotions, John Hughes was the man to create it. Nowhere is this more evident than in ââ¬Å"The Breakfast Clubâ⬠. Hughes portrayed his characters in five types: the brain, the jock, the princess, the misfit and the criminal. Everyone who has seen this movie can see themselves in one of these characters. I fell somewhere between the jock and the brain. At the beginning of the movie, the characters had little interaction, unless it was hurling insults at each other. Cliques just donââ¬â¢t mix, and they felt like there wasnââ¬â¢t any common ground between them. Then Brian (themisfit), Andrew (the jock), Clare (the princess), Allison (the misfit) and John (the criminal) are forced to spend detention together on a Saturday Morning. Thatââ¬â¢s when things start to get interesting. During the course of the movie, the characters spend time talking and relating to one another. Each one feels different and alienated. In their own worlds, they have been neglected, abused, bullied, or even ignored by both their families and their other friends. Throughout the movie they realize that although they may seem completely different on the outside, on the inside they are all experiencing the same things. Although this movie is twenty plus years old, the themes of commonality is still true today. It speaks directly to young people. Kids/Students are still trying to find their way and fit in. The characterââ¬â¢s of ââ¬Å"The Breakfast Clubâ⬠makes the audience think, learn, and grow. The film shows that people are wasting time hating someone they donââ¬â¢t know. It shows that if you take time to get to know someone, you may find they are more like you than you thought. You may find empathy for them, and you may find you can learn from them. You may even find that you like them. A reviewer at Reel. com called the movie ââ¬Å"almost quaint in its depiction of disaffected high school students. That is true; parts of the movie is dated. If it was made today, Clare would have a baby. John would have done time for gang activity. Andrew, the jock would be on steroids. Brian and the kid who was beat up by Andrew would have formed the Trench Coat Mafia, and the flare gun in the locker would have been an assault rifle. Allison would not have even made it into the movie beca use she would have hung herself in her bedroom closet waiting to be discovered. Later ââ¬Å"teen flicksâ⬠adjusted to the growing sophistication of teenage sensibility. This movie had a message of tolerance, acceptance, and understanding. The Breakfast Club continues to be a classic because the issues presented in the movie about social class and acceptance remains hot topics for high school students. Although the movie is funny, it handles teenage issues with a bit of maturity. The set the standard for other teenage movies. It has made such an impact that MTV honored it with a Silver Bucket of Excellence award. The cultural significance of the movie can also be seen in the recent JC Penny commercial.
Thursday, November 7, 2019
Using Verbs and Adjectives to Brighten up News Stories
Using Verbs and Adjectives to Brighten up News Stories Journalism students just getting started in the craft of news writing tend to clog up their prose with too many adjectives and lots of boring, cliched verbs, when in fact, they should be doing the opposite. A key to good writing is to use adjectives sparingly while choosing interesting, unusual verbs that readers dont expect. The following breakdown illustrates the effective use of adjectives. Adjectives Theres an old rule in the writing business - show, dont tell. The problem with adjectives is that they dont show us anything. In other words, they rarely if ever evoke visual images in readers minds, and are just a lazy substitute for writing good, effective description. Look at the following two examples: The man was fat. The mans belly hung over his belt buckle and there was sweat on his forehead as he climbed the stairs. See the difference? The first sentence is vague and lifeless. It doesnt really create a picture in your mind. The second sentence, on the other hand, evokes images through just a few descriptive phrases - the belly hanging over the belt, the sweaty forehead. Notice that the word fat isnt used. It isnt needed. We get the picture. Here are two more examples. The sad woman cried at the funeral. The womans shoulders shook and she dabbed at her moist eyes with a handkerchief as she stood over the casket. Again, the difference is clear. The first sentence uses a tired adjective - sad - and does little to describe what is happening. The second sentence paints a picture of a scene that we can readily imagine, using specific details - the shaking shoulders, the dabbing of the wet eyes. Hard-news stories often dont have the space for long passages of description, but even just a few keywords can convey to readers a sense of a place or a person. But feature stories are perfect for descriptive passages like these. The other problem with adjectives is that they can unwittingly transmit a reporters bias or feelings. Look at the following sentence: The plucky demonstrators protested the heavy-handed government policies. See how just two adjectives - plucky and heavy-handed - have effectively conveyed how the reporter feels about the story. Thats fine for an opinion column, but not for an objective news story. Its easy to betray your feelings about a story if you make the mistake of using adjectives this way. Verbs Editors like the use of verbs because they convey action and give a story a sense of movement and momentum. But too often writers use tired, overused verbs like these: He hit the ball. She ate the candy. They walked up the hill. Hit, ate and walked - booooring! How about this: He swatted the ball. She gobbled the candy. They trudged up the hill. See the difference? The use of unusual, off-the-beaten-path verbs will surprise readers and add freshness to your sentences. And anytime you give a reader something they dont expect, theyre bound to read your story more closely, and more likely to finish it. So get out your thesaurus and hunt down some bright, fresh verbs that will make your next story sparkle. The larger point is this,Ã as journalists, we are writing to be read. You can cover the most important topic known to man, but if you write about it in dull, lifeless prose, readers will pass your story by. And no self-respecting journalist wants that to happen - ever.
Tuesday, November 5, 2019
Mary Church Terrell Quotes
Mary Church Terrell Quotes Mary Church Terrell was born the same year that the Emancipation Proclamation was signed, and she died two months after the Supreme Court decision, Brown v. Board of Education. In between, she advocated for racial and gender justice, and especially for rights and opportunities for African American women. Selected Mary Church Terrell Quotations And so, lifting as we climb, onward and upward we go, struggling and striving, and hoping that the buds and blossoms of our desires will burst into glorious fruition ere long. With courage, born of success achieved in the past, with a keen sense of the responsibility which we shall continue to assume, we look forward to a future large with promise and hope. Seeking no favors because of our color, nor patronage because of our needs, we knock at the bar of justice, asking an equal chance. I cannot help wondering sometimes what I might have become and might have done if I had lived in a country which had not circumscribed and handicapped me on account of my race, that had allowed me to reach any height I was able to attain. Through the National Association of Colored Women, which was formed by the union of two large organizations in July, 1896, and which is now the only national body among colored women, much good has been done in the past, and more will be accomplished in the future, we hope. Believing that it is only through the home that a people can become really good and truly great, the National Association of Colored Women has entered that sacred domain. Homes, more homes, better homes, purer homes is the text upon which our have been and will be preached. Please stop using the word Negro.... We are the only human beings in the world with fifty-seven variety of complexions who are classed together as a single racial unit. Therefore, we are really truly colored people, and that is the only name in the English language which accurately describes us. It is impossible for any white person in the United States, no matter how sympathetic and broad, to realize what life would mean to him if his incentive to effort were suddenly snatched away. To the lack of incentive to effort, which is the awful shadow under which we live, may be traced the wreck and ruin of score of colored youth. Seeing their children touched and seared and wounded by race prejudice is one of the heaviest crosses which colored women have to bear. Surely nowhere in the world do oppression and persecution based solely on the color of the skin appear more hateful and hideous than in the capital of the United States, because the chasm between the principles upon which this Government was founded, in which it still professes to believe, and those which are daily practiced under the protection of the flag, yawn so wide and deep. As a colored woman I may enter more than one white church in Washington without receiving that welcome which as a human being I have the right to expect in the sanctuary of God. When Ernestine Rose, Lucretia Mott, Elizabeth Cady Stanton, Lucy Stone, and Susan B. Anthony began that agitation by which colleges were opened to women and the numerous reforms inaugurated for the amelioration of their condition along all lines, their sisters who groaned in bondage had little reason to hope that these blessings would ever brighten their crushed and blighted lives, for during those days of oppression and despair, colored women were not only refused admittance to institutions of learning, but the law of the States in which the majority lived made it a crime to teach them to read. Quote collection assembled by Jone Johnson Lewis.
Saturday, November 2, 2019
A literature review about the role of nutrition information in Research Paper
A literature review about the role of nutrition information in influencing consumer choice - Research Paper Example The pieces of information are inclusive of brand name, price and search attributes that are within a store. There is also set levels of importance given to the visual aids within the product as well as the factual information given. It has been found (Degeratu et al, 55: 2000), that the factual information, such as fat levels, nutritional levels and other measurements, are the most important determinant of what consumers decide to buy from a supermarket (Degeratu et al, 55: 2000). While the nutritional value that is available through information is known as the most important aspect for those buying food, there are also differences in the decision making process. The demographics and expectations from different sets of individuals determine what the most popular items are in supermarkets. For instance, young adults often consume snacks that donââ¬â¢t have the same levels of nutritional values. The decision to choose the snacks is based on the taste, satisfaction and trends that ar e a part of the snacks. It was found through a recent study (Cranage et al, 125: 2003), that there wasnââ¬â¢t a difference in nutritional value when choosing different snacks. Two snacks were given, one with higher nutritional value than the other. ... From these two studies, it can be seen that the nutritional information depicts choices between various types of groups. However, there is a difference in whether the responses are positive or negative as well as what influences consumers with the enjoyment of the food. Through another study (Edwards et al, 332: 2005), there was a question of how negative or positive information influenced those that were deciding to take specific types of nutritional foods. A group was assisted with the purchases that they made by being given information on the food. The information was specifically designed to cause a positive, negative or neutral statement about the food. After eating the food, the participants were given a survey to define the quality of food with nutritional value as well as taste and satisfaction. It was found that the negative information or beliefs about the food caused the participants to be influenced by the food chosen. However, if the food was chosen, despite the negative comments, it didnââ¬â¢t create a negative response after eating the food in satisfaction or the taste value associated with the food (Edwards, et al, 332: 2005). This particular study shows that the information before giving individuals a type of food can influence their decision to buy the food. However, it doesnââ¬â¢t influence the responses that are given after eating the food and making the determination necessary for their own understanding of quality. The attitudes and behaviors that are created from quality have some dependence on the nutritional information. However, there are also cultural and societal trends that begin to influence the choices of those that are buying different types of food
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